AI and machine learning are revolutionizing sales and marketing in the EU healthcare industry by providing data-driven insights that improve efficiency and outcomes. These technologies allow companies to analyze vast datasets, personalize their engagement with healthcare professionals (HCPs), and optimize multichannel marketing strategies. However, strict regulations like GDPR require businesses to anonymize patient data, adding complexity to their use of AI. Companies that successfully implement AI solutions gain a competitive edge by making evidence-based decisions and improving commercial outcomes【75†source】.

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