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Leveraging Artificial Intelligence and Machine Learning to Drive Success in Healthcare

Leveraging Artificial Intelligence and Machine Learning to Drive Success in Healthcare

IQVIA
Pages 12 Pages

The paper reviews Japan’s healthcare environment: an aging population and rising costs have prompted new drug pricing policies and stricter personal data laws. COVID‑19 cut prescriptions but spurred digital engagement with HCPs. The authors argue that combining real‑world data, domain expertise and an AI/ML platform enables personalized customer engagement, patient‑centred care and better forecasting. Connected intelligence helps companies navigate Japan’s evolving regulations and market conditions.

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