Patient engagement in healthcare, defined as managing one's health, is crucial for positive outcomes. Digital health aids in simplifying this process but poses challenges. Strategies like continuous listening and crowdsourcing enhance patient experience. Investment in digital health is soaring, highlighting industry evolution. Healthcare leaders must balance cost and innovation, prioritizing patient-centered technologies. Customer experience mapping, adapted from other industries, enhances healthcare services. Implementing such strategies fosters patient loyalty, improves outcomes, and maintains competitiveness.

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