Overcoming barriers to patient-centric virtual engagement as part of a holistic insights management strategy BEST PRACTICE GUIDE: Insights Management and Virtual Patient EngagementBEST PRACTICE GUIDE: Insights Management and Virtual Patient Engagement Pharmaceutical and medical device companies invest significant resources to engage physicians and patient advocates to understand patient needs. And while most life science companies say they are dedicated to improving patients’ lives, this often stops short of engaging patients in a meaningful way during the product development process. These organizations are missing out on a valuable source of information – one that can provide an important strategic advantage and help bring life-changing treatments to market. What are the barri

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