The Harvard Business Review white paper, *Transforming Consulting Through Generative AI*, explores how leading consultancies are adopting generative AI to boost productivity, creativity, and client service. Firms like KPMG, PwC, and IBM use gen AI for coding, content generation, and operations, but emphasize ethical safeguards and employee upskilling. Adoption success hinges on user experience, responsible use, and cultural readiness. While gen AI transforms consulting’s economics and workflows, challenges include hallucinations, data privacy, and strategic alignment. The paper urges consultancies to lead responsibly, integrating ethics, trust, and innovation from the ground up.

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