Transformation of Patient Journey in the Digital Age

20 Pages

This paper emphasises that patients are empowered consumers; they expect friction‑free access, positive experiences and outcomes. The patient journey now includes digital touchpoints at every stage—symptom apps, online research, virtual consults, e‑prescriptions, remote monitoring and app‑based support. Companies must redesign processes around these digital interactions, using data to improve access, engage patients and tailor interventions.

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Transformation of Patient Journey in the Digital Age

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