Relying on surveys often misses nuances in patient care. A medical device company partnered with IQVIA to analyze 1.7B medical and 4.3B pharmacy claims annually, mapping real-world patient journeys. Analyses identified referral pathways, comorbidities, diagnostic gaps, and dropout points in treatment. The data revealed specialty-specific diagnostic variations and significant patient attrition, highlighting early intervention opportunities. By uncovering overlooked patient segments and optimizing touchpoints, IQVIA’s claims-based mapping provided actionable insights for market strategy, technology adoption, and ROI optimization.

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