This brief examines obesity as a chronic disease requiring holistic, stigma-free support. It identifies four priorities: access and affordability, personalized education and behavioral support, treatment management and adherence, and caregiver/community engagement. The document highlights the role of behavioral science, digital tools, and compassionate communication in sustaining long-term progress, particularly with anti-obesity medications. IQVIA emphasizes that integrated patient support improves adherence, equity, and outcomes while strengthening trust and engagement throughout the care journey.

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