The eBook The Ultimate Guide to Conversion Rate Optimization in Ecommerce explains how AI-powered search, recommendations, and merchandising work together to boost sales. With 30% of shoppers using site search—and converting 5–6 times higher than others—search must be seamless and paired with tools like badges, tailored offers, and session-aware recommendations. Analytics are key, with Revenue per Visit (RPV) highlighted as the most effective metric since it combines average order value and conversion rate. The guide stresses A/B testing to prove causation, manage confounding variables, and refine experiences. By leveraging synergies, harnessing analytics, and adopting a culture of experimentation, ecommerce businesses can drive sustained growth.

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