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The State of RevOps Report

The State of RevOps Report

Hubspot
Pages 22 Pages

The "State of RevOps Report" highlights how revenue operations (RevOps) reduce friction in business processes by aligning sales, marketing, and customer success teams. It emphasizes moving away from siloed operations to a unified approach, where revenue data flows seamlessly through the organization. RevOps ensures consistent goals, better decision-making, and long-term customer relationships. The report contrasts traditional aggressive sales tactics with modern, multi-move thinking focused on customer lifetime value, retention, and holistic growth strategies.

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