This white paper challenges the effectiveness of traditional big data platforms that rely heavily on complex, code-driven workflows. It outlines limitations such as long development cycles, high costs, talent shortages, and low business adoption. The paper presents a modern alternative focused on automation, self-service analytics, and seamless integration with cloud data sources. It emphasizes empowering analysts and business users to prepare and analyze data without extensive coding while maintaining governance. The paper concludes that modern analytics platforms deliver faster time to value, broader adoption, and greater ROI compared to legacy big data approaches.

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