This eBook explores how marketing teams can use analytics to drive customer engagement, personalization, and ROI. It addresses common challenges such as fragmented customer data, reliance on spreadsheets, and slow campaign analysis. The guide demonstrates how automated analytics enable marketers to unify data from multiple channels, measure performance in real time, and optimize campaigns faster. It emphasizes self-service access to data, collaboration with analytics teams, and embedding insights directly into marketing workflows. By modernizing analytics, marketers can make faster, more confident decisions and better align strategies with business goals.

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