This eBook explores how investment firms can leverage alternative data analytics to gain a competitive advantage. It traces the evolution of seeking alpha, from historical methods to the use of modern alternative data, including social media, transaction records, and satellite imagery. The document emphasizes the role of cloud technology, such as Snowflake's platform, in managing and sharing vast data sets in real time. It also discusses the challenges of processing alternative data and highlights Snowflake's solutions for secure, efficient data sharing. Firms that embrace these technologies early on will be well-positioned in the expanding Data Economy.

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