The digital transformation of key account management (KAM) is well underway, and with it comes a new wave of growth opportunities for sales enablement professionals. In the past, KAM was often seen as a slow and manual process, with sales teams relying on traditional methods of communication and engagement. Today, digital technologies have changed the game, offering new ways to manage accounts and drive growth. In this whitepaper, we'll explore how digital is powering the next wave of growth in KAM and the subsequent impact on sales enablement. The B2B landscape looks vastly different today than it did pre-pandemic days.

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