Zebra Technologies is a global powerhouse, renowned for enabling organizations to optimize workflows, enhance visibility, and achieve peak efficiency across their operations. With a diverse portfolio encompassing cutting-edge software and innovations in robotics, machine vision, automation, and digital decision-making, Zebra boasts a storied history spanning over 50 years. Zebra manages an impressive portfolio of accounts, ranging from multinational corporations to medium-sized enterprises. With a substantial customer base and complex relationships, Zebra sought DemandFarm's expertise to streamline its account planning process and enhance relationship management.

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