Case Study

Overcoming Dairy MAX's Sales and Marketing Coordination Challenges

Overcoming Dairy MAX's Sales and Marketing Coordination Challenges

Pages 1 Pages

Dairy MAX Inc., a non-profit Dairy Council, represents 900+ dairy farm families across eight states. Dairy MAX has been at the forefront of promoting American agriculture and supporting dairy farming. As a nonprofit, Dairy MAX has been driving impact for every dairy farmer through its five outreach programs. However, to further their mission and ensure a seamless coordination of these programs, Dairy MAX needed to: Overview At a Glance Company : Dairy MAX Inc. Headquarters: Texas, United States Industry: Food & Beverage Manufacturing Total revenue: USD 10 Million Challenges Dairy MAX lacked a real-time system for tracking sales and marketing, leading to missed opportunities. The organization needed an efficient system to oversee their outreach programs and further Dairy MAX's

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