The whitepaper highlights how generative AI could add $9–10B to the global beauty industry by 2025 if scaled effectively. It identifies four high-impact use cases: hyperpersonalized targeting, experiential product discovery, rapid packaging-concept development, and innovative product creation. Beauty brands are advised to adopt modular AI tools, integrate them with internal systems, and use a mix of off-the-shelf and customized models. Success requires leadership alignment, upskilling teams, iterative testing, and robust risk frameworks to balance AI automation with human creativity and ensure brand consistency.

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