Sales Has Changed In recent years, sales has changed more than it has in the preceding 30. What changed? What’s working now? Here at RAIN Group, we undertook research specifically to find out what separates sales winners from second-place finishers in major sales today. Because, in sales, second place is not good enough—the second-place finisher loses the sale. When we know what sellers missed that landed them in second place, we can help them move into the winner’s circle. For our What Sales Winners Do Differently research, we studied over 700 major purchases from the perspective of business-to-business buyers to find out what really happened in their buying experiences. These buyers represented $3.1 billion in purchases.

Join for free to read