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Smart Selling: Using AI and Data to Meet Modern Sales Challenges

Smart Selling: Using AI and Data to Meet Modern Sales Challenges

SAP

ISG Research explores how AI and data revolutionize B2B sales. It highlights predictive AI for pipeline optimization, deal prioritization, and faster close rates. Case visuals (pages 4–6) show AI improving deal size and velocity by reducing administrative tasks and enabling personalized engagement. The paper concludes that embedded AI—integrated with CRM, ERP, and CPQ systems—drives revenue efficiency and enhances sales team productivity.

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