Clinical trials generate vast data, but over-collection burdens sites and patients. IQVIA stresses a strategy-driven approach, aligning data design with protocol goals to collect only what’s needed. Adaptive trial designs and patient-centric outcomes improve efficiency and reduce risk, while data strategists orchestrate flow, vendor choice, and device selection for cleaner, faster insights. Tools like the patient friction coefficient quantify participation burden, optimizing recruitment and retention. Moving data capture closer to patients with eSource, wearables, and connected devices reduces workload, accelerates analysis, and enhances compliance.

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