In Rethinking Revenue for the Digital Age, Mark Lerner distills lessons from 40+ conversations with top RevOps leaders. The book explores how the pandemic, economic shifts, and AI revolution transformed revenue operations. Leaders share how they adapted to remote work, embraced smart growth over hypergrowth, and used data and AI responsibly. Key themes include cross-functional alignment, agility, customer-centric strategies, and tech stack simplification. With insights from firms like Gong, Miro, and Insight Partners, Lerner offers a practical guide for navigating disruption and building resilient, data-driven RevOps strategies for the digital age.

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