Guide
What is RevOps?
RevOps aligns sales, marketing, and customer success into a unified growth engine, breaking down silos across data, processes, and technology. Since 2019, RevOps roles have grown 300%, with companies seeing 10–20% higher sales productivity, 15% profitability gains, and 100–200% boosts in digital ROI. Core pillars include data stewardship, customer journey processes, KPIs, tech stack integration, enablement, and strategic planning. Key KPIs are churn, revenue per employee, and relationship scores. Implementation requires aligning teams, mapping journeys, optimizing processes, adopting the right tools, and building feedback loops. Challenges include leadership buy-in, budget, and tech overload, but done right, RevOps drives predictable growth, better forecasting, and stronger customer experi