TikTok partnered with the Partnership on AI to implement a synthetic media policy aimed at promoting transparency and reducing harm from AI-generated content. In 2023, TikTok launched tools requiring users to label realistic AI-generated media, supported by toggle-based labels and educational guidance. This initiative balances creative expression with risk mitigation and aligns with PAI’s Synthetic Media Framework. The policy encourages user disclosure, simplifies enforcement, and reflects TikTok’s commitment to content integrity, transparency, and responsible AI use in its creator community.

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