The retail sector is a top cyberattack target, ranking 4th with 71 out of 245 adversaries focusing on it. Key threats include big game hunting (BGH), targeted intrusions, and hacktivism. In 2023, eCrime-driven attacks surged, with a 313% year-over-year increase in access broker advertisements and a 55% rise in eCrime intrusions. Attackers exploit legitimate credentials to gain undetected access, use sophisticated hands-on-keyboard tactics to evade detection, and employ cross-domain tradecraft to maintain persistence, move laterally, and exfiltrate data. Retail organizations must protect user credentials, cloud assets, and endpoints while preparing for evolving adversarial techniques to defend against these escalating threats.

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