TCS explores how generative AI (GenAI) can transform the CPG value chain by unlocking tacit and operational knowledge, improving efficiency, and enhancing decision-making. Adoption remains slow due to fragmented data, legacy systems, and difficulty scaling proofs of concept. TCS proposes a structured, enterprise-wide GenAI framework focused on high-value use cases, persona mapping, and measurable outcomes. By leveraging GenAI to assist, augment, and eventually transform CPG functions—from marketing to supply chain—businesses can boost performance while balancing innovation risk.

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