This white paper explains how distributors can become indispensable customer resources by combining strong product content with a flexible eCommerce platform. As buyers shift to hybrid and digital-first journeys, businesses need robust self-service tools, accurate pricing and availability, expanded online catalogs, and PIM-driven content consistency. A well-built digital branch improves efficiency, supports omnichannel selling, and empowers customers to research, compare, and transact with ease. Continual site improvement ensures relevance, deeper engagement, and long-term growth.

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