White Paper

Pharmacies at a Crossroad

Pharmacies at a Crossroad

Pages 23 Pages

Community pharmacies in Europe are at a turning point as they adapt to evolving patient needs, economic pressures, and regulatory changes. Pharmacies dispense most prescription medicines and are expanding into chronic care, diagnostics, and wellness services, but face squeezed margins, medicine shortages, and uneven regulatory frameworks. IQVIA’s Pharmacy Development Index shows most countries at moderate readiness, with higher scores linked to e-prescriptions, added services, and fair compensation. Technology adoption, automation, and digitalization offer opportunities, while e-pharmacies drive both competition and innovation. Success depends on aligning policy, pharmacy services, and industry collaboration.

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