Consumer Packaged Goods Industry at a Crossroad
Consumer Packaged Goods Industry at a Crossroad
18 PagesThis Cloudera eBook explains how connected data can help Consumer Packaged Goods (CPG) companies meet shifting customer expectations, improve digital transformation, and avoid data silos. It highlights the growing influence of digital channels on purchasing, the need for advanced analytics, and the role of open, connected data in delivering customer and product insights.
