End-to-End Personalization: The 2024 Playbook

12 Pages

This guide defines the full lifecycle of personalization—from data collection to message orchestration and measurement. It presents Braze’s personalization maturity model, showing how brands evolve from rule-based to AI-powered decisioning. The document emphasizes behavioral triggers, experimentation, and feedback loops to refine experiences across channels. Through case studies and diagrams, it shows how connected systems enable contextual, adaptive communication that drives retention and lifetime value.

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