Rackspace's insightful paper, 'Managing the Transition to IT as a Service Broker,' addresses a pivotal shift for IT departments: evolving from a traditional, reactive role to a strategic service broker. This model involves IT selecting optimal internal and external services to meet dynamic business needs. While the 'why' of this transition is often discussed, this document uniquely focuses on the crucial 'how,' emphasizing the human side of organizational change. It outlines best practices for clear communication throughout the transition, strategic hiring and training of IT staff, and building positive momentum through initial project successes. Implementing these strategies enables IT to deliver unprecedented value, accelerate innovation, and overcome perceptions of being purely operatio

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