This IQVIA whitepaper stresses that real-world evidence (RWE) is vital in healthcare, complementing clinical trials to guide regulators, payers, providers, and patients. For impact, RWE must be communicated effectively. Medical communications experts ensure study designs address stakeholder needs, translate complex findings, and align evidence with clinical and regulatory priorities. Multichannel strategies—peer-reviewed publications, webinars, digital tools, visualizations, and patient-friendly summaries—enhance reach and uptake. Embedding communications early ensures RWE is meaningful, actionable, and accelerates informed healthcare decisions.

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