This white paper by Ogilvy, Verticurl, and Braze explores strategies for converting anonymous users in a cookie-free world. It emphasizes replacing third-party cookies with zero- and first-party data to build trust and personalization. The paper outlines three core strategies—data enrichment, identity resolution, and dynamic engagement—to create competitive advantage. It concludes that brands embracing privacy-first personalization will succeed in the evolving digital ecosystem by humanizing data-driven marketing.

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