Tealium’s whitepaper highlights the urgent need to shift to a first-party data strategy as third-party data loses effectiveness. With customer experience (CX) now driven by personalized, consistent interactions across multiple channels—online, in-store, and mobile apps—the role of unified customer data has never been more critical. According to Tealium, 69% of U.S. online adults shop more with retailers offering seamless service both online and offline. By leveraging Tealium’s Customer Data Platform, businesses can deliver one-to-one engagement that meets modern customer expectations and transforms CX.

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