Tealium’s Europe-focused whitepaper stresses the critical shift from third-party to first-party data as the foundation of customer experience (CX). With personalization driving interactions across marketing, sales, and support, consistent omnichannel experiences are essential. The report highlights that 56% of European shoppers feel frustrated by inconsistent or inaccurate online recommendations. Tealium’s Customer Data Platform enables brands to unify data from multiple touchpoints in real time, delivering precise, personalized experiences that meet rising customer expectations and reduce frustration in Europe’s diverse retail landscape.

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