Demandbase’s ebook, "Intent is the New Lead," explains the shift from traditional lead generation to leveraging buyer intent data for more effective sales and marketing alignment. It emphasizes the importance of timing and understanding what intent truly means, moving beyond basic lead counts to focus on active buyer research signals. By prioritizing intent, organizations can improve engagement, accelerate pipeline conversions, and drive revenue growth. Demandbase offers strategies to harness intent data, enabling more targeted and timely outreach in today’s competitive market.

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