White Paper
Unlocking the potential of customer service excellence to drive growth
This SAP and Harvard Business Review Analytic Services report reveals how customer service excellence drives business growth. Companies integrating AI, automation, and analytics into service operations outperform peers in customer loyalty and revenue. The paper presents best practices for creating a culture of service innovation through employee enablement, intelligent case routing, and omnichannel consistency, supported by SAP Service Cloud and intelligent process automation tools.