ZeroFox’s 2025 white paper Impersonations and Brand Abuse in Financial Services exposes how threat actors exploit digital-first environments through domain spoofing, executive and customer support impersonations, fake social media accounts, and fraudulent mobile apps. Financial institutions are prime targets due to the trust consumers place in their online platforms. Techniques include phishing kits, typosquatting, and profile farming to steal credentials, funds, and sensitive data. Smaller banks are often targeted for easier success. ZeroFox urges continuous monitoring, proactive domain registration, rapid takedown response, and collaboration between security and marketing teams to mitigate risks before they escalate into large-scale breaches.

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