Policy abuse is increasingly costing merchants millions each year, taking forms such as promotions misuse, reseller and reshipper activity, limited‑item abuse, INR claims, and returns abuse. While seamless, personalized customer experiences help boost loyalty and lifetime value, they also create more opportunities for abuse. Merchants face a difficult balance: strict policies can harm the customer experience, while overly generous ones lead to revenue loss and shrinking profit margins. Because every brand operates differently, the ability to customize policies for the right customer at the right moment is essential to preventing further damage.

Join for free to read