To maintain executive buy-in for integration strategies, organizations must continuously track and communicate value. While 90% have a defined integration approach, only 26% mandate its use, risking costly inefficiencies. MuleSoft recommends a four-step value tracking framework: identify the right audience, set a communication cadence, determine relevant content, and craft updates showing platform benefits and business outcomes. Regular updates strengthen IT-business alignment, justify ongoing investments, and engage developers. A case study of a \$100B+ energy firm shows how structured tracking supported strategic integration goals and ROI realization.

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