This paper details how QSRs can enhance customer experiences through an integrated tech stack. It features tools like Braze, mParticle, Amplitude, Radar, and Branch, showing how they unify data and power personalization across digital and in-store touchpoints. Examples such as Burger King’s geofenced Whopper Detour campaign illustrate real-world results. The guide stresses cross-platform orchestration, data visibility, and agile customer journeys as essential for loyalty, engagement, and revenue growth.

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