This guide explores how quick-service and fast-casual restaurants can leverage location-based data for customer engagement and retention. It demonstrates how predictive targeting, real-time offers, and mobile-first strategies drive repeat visits and higher order values. Using examples from top QSR brands, it emphasizes how local personalization—like proximity offers and regional menu promotions—creates emotional loyalty. The report advocates integrating location intelligence with cross-channel marketing for measurable business impact.

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