To meet modern consumer expectations, brands must personalize experiences by understanding customer preferences, delivering real-time messages, and adapting to feedback. Success requires collaboration between marketing, IT, and product teams. A well-designed tech stack enables strong customer relationships and revenue growth, avoiding pitfalls like channel silos and disconnected layers. Braze emphasizes a unified customer engagement platform that supports cross-channel orchestration, real-time personalization, and data-driven actions, facilitating better customer experiences and business outcomes.

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