Snowflake Data Clean Rooms enable marketers and publishers to securely join and analyze datasets without exposing raw data, addressing privacy regulations and the decline of third-party cookies. They allow parties to store data in their own Snowflake accounts, approve queries, and generate aggregate insights for audience targeting and measurement. Unlike other platforms, Snowflake supports cross-cloud collaboration, per-second pricing, secure data enrichment with third-party identity providers, and scalable multiparty computation. This empowers precise ad targeting, improved ROI, and stronger privacy protection, as shown by NBCUniversal’s One Platform implementation.

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