Snowflake’s AI Data Cloud helps media publishers personalize content, protect privacy, and optimize revenue. By unifying data and using Data Clean Rooms, companies like Disney, Warner Bros. Discovery, and NBCUniversal build audience graphs, deliver real-time personalization, and create 360-degree customer views without compromising compliance. Yahoo mitigates signal loss, Roku enhances ad revenue with privacy-first collaboration, and Warner Music Group maximizes marketing ROI with detailed insights. These strategies enable secure data sharing, improve targeting, and drive engagement, giving publishers a competitive edge in a fast-changing market.

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