This white paper explains how SaaS providers can leverage Account-Based Marketing (ABM) to protect revenue and drive growth during and after COVID-19. With budgets shrinking yet demand for remote-friendly solutions rising, ABM aligns sales, marketing, and customer success teams to deliver personalized strategies that strengthen retention and unlock new opportunities. Tactics include tailored content marketing, customer segmentation, and proactive communication to build loyalty, supported by long-term strategies such as SEO, intent data, and referral marketing. By adopting ABM, SaaS companies can differentiate from competitors, sustain customer trust, and prepare for post-pandemic expansion.

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