The ABM Agency white paper positions LinkedIn as the leading platform for B2B advertising, offering unmatched targeting and ROI. Unlike Facebook or Instagram, LinkedIn allows precise filters by company, industry, job title, education, and interests, enabling mini-ABM campaigns with high relevance. Ad options include sponsored content, text ads, and InMail, plus boosted vs. dark posts for reach or tailored A/B testing. LinkedIn drives 64% of social media-generated corporate website visits and achieves 28% lower cost per lead than Google Ads. Effectiveness spans the sales funnel: awareness (impressions), consideration (engagement), and evaluation (conversions, acquisition cost). HubSpot reports LinkedIn is 277% more effective at lead generation than Facebook or Twitter.

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