Effective sales coaching requires mastering nine key skills: debriefing salespeople regularly, participating in joint sales calls without taking over, asking insightful open-ended questions, identifying and addressing root causes of performance issues, demonstrating a solid sales system, securing commitment to improve, coaching skills and behaviors consistently, fostering a strong outlook and responsibility, and successfully onboarding new hires. These practices help develop salespeople's potential, ensuring they reach personal goals while improving sales performance and team success​.

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