A global survey of 1,600+ sales professionals reveals major gaps in coaching frequency, quality, and personalization. While 90% of leaders believe they coach monthly, 38% of reps say they rarely or never receive coaching—14% get none at all. Only 19% rate coaching as excellent, and most feel it’s too generic and metrics-focused. Yet coaching strongly correlates with quota attainment and job satisfaction: reps with great coaching are 50% more likely to hit targets. Reps want more skill development, personalization, and external coaching. The report calls for companies to reimagine coaching as a core performance driver.

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