COOs can unlock gen AI’s full value by leading enterprise-wide transformation. Success hinges on three actions: defining a centralized operating structure, enforcing strong data governance, and executing effective change management. High-impact use cases span procurement, maintenance, and R&D. Multiagent AI systems can drive end-to-end automation. Yet, few firms have scaled revenue-generating AI. COOs must collaborate with CIOs, rethink workflows, and integrate AI into core operations. Centralized efforts, cross-functional teams, and change champions increase adoption, reduce rework, and drive lasting operational gains.

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