This article from McKinsey & Company, titled 'Tariffs and global trade: The economic impact on business,' explores how companies can navigate the radical uncertainty created by recent tariffs and trade controls. Authored by Cindy Levy and Shubham Singhal with Zoe Fox, it highlights the rapid rise in tariff rates and varied government responses globally since April 2025. The content emphasizes that leaders must strategically pressure test decisions, analyze potential scenarios, and determine trigger points for action. It recommends assessing competitive positions and product-market segments to adapt. The document provides a framework for businesses to thrive in the evolving landscape, helping them understand the substantial impact on cost structures, demand, and competitive advantages, urgi

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